4P's and 4C's Marketing Mix by Rihanna Saidaliieva on Prezi

conditions and evolving market dynamics, the famous and traditional 4P model, known as the 'marketing mix,' has given way to the 4C formula

The 4C marketing strategy puts a strong emphasis on a clear channel of communication between them and the brand In the end, it enables the

4c marketing mix The Marketing Mix 4C's · Communication – According to Lauterborn, “promotion” is manipulative while communication is “cooperative” · Consumer Wants and Needs

4club slot Marketing mix refers to the combination of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market